By Glenn Ebersole The new year is well underway and many of us have been using the start of the new year to review, refine and/or restart various things in our businesses. For this article I want to concentrate on writing to encourage you to seize the opportunity to look at your branding for this year. First, lets define branding. Branding is the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors. Secondly, I hope you will agree that branding is strategically important to you and your business. And thirdly, if you have not thought about branding, I hope this article will cause you to start thinking about it for you and your business. I suggest we employ some strategic thinking here. I want you to ask yourself some critical questions about your branding efforts last year and this year. Okay here are my questions to you. Did you consciously think about defining your brand at all? Did you consciously use any branding techniques last year? Did you set branding goals last year? If you did not set branding goals, why not? If you did set them, what did you achieve? Why did you achieve some goals, but not all goals? What were the lessons learned from your efforts? What will you do to change the outcomes of your efforts this year? Once you have answered these questions, the next steps will be to: Define your brand, if not already defined. Revise the definition of your brand if necessary. Set your branding goals for this year using your Strategic Plans vision, mission and core values as a guide. Break down each goal into individual tasks to achieve the goal. Assign due dates for each task. Monitor the timely completion of each task. Hold yourself and other leaders accountable for the completion of each task. Act on the above and you will be building a better brand in the new year. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, Glenns Guiding Lines Thoughts From Your Strategic Thinking Business Coach and has published more than 250 articles on business. To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com Article Source: http://EzineArticles.com/?expert=Glenn_Ebersole http://EzineArticles.com/?Building-A-Better-Brand-in-the-New-Year&id=506970 buy xanax valium online florida
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